Upskill with our Advanced
Digital Marketing Course

Drive business growth with modern marketing strategies to multichannel campaigns.

Best Digital Marketing Bootcamp of 2021
CPD Certification Membership

We are honoured to be a member of the CPD accreditation body headquartered in the United Kingdom. Established in 1996, The CPD Certification Service is the independent CPD accreditation institution spanning across all sectors to complement the Continuing Professional Development policies of professional institutes and academic bodies.

Why Digital Marketing?

“There is a high demand in Singapore for specialised e-commerce, digital marketing, and data science talent, but a shortage of supply, with companies seeking leaders who can drive digital strategy while anticipating technology disruptors.”

– Straits Times, 2019


Even with the market trends going up and down, the industry has been seeing an upward stroke of Digital Marketing courses offered within places of Singapore. This trend made news as people are taking courses for digital marketing introduction and implementation of such practices to their own businesses.


It has been regarded as the next big marketing thing by industry experts and it seems to it that it is true. Digital marketing courses and academies have been giving courses and certificates for learning the best practices with digital marketing.

Up To 70% Funding Support Available For Singaporean & PRs*

Our Advanced Digital Marketing Course has been accredited under the IBF Standards, and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met. Find out more on

Companies that
hire our graduates

Our tech course graduates work as Data Analysts, Digital Marketers, User Experience (UX) Designers, Web App Developers or even Product Managers at some of the most successful companies in our era. Why do companies hire our alumni? They are equipped with industry relevant skills that are taught by our strong academic team.

Course Overview

  • Course will span across 8 lessons, each lesson will be 3 hours
  • Consist of assignments, assessments & capstone project
  • Minimum of at least 75% attendance required
  • Capstone Project Submission is required for Course Completion
  • Mode of conduct: Live Webinar
  • Preferably taken Smartcademy’s Intro To Digital Marketing
  • Receive a professional Digital Marketing Certificate upon course completion

Upcoming Classes

Advanced Digital Marketing Course – March Intake 2023: (TBC)

  • 4, 5, 11, 12, 18, 19, 25, 26 March 2023
  • Saturday & Sunday: 9AM – 12PM or 1PM – 4PM


Advanced Digital Marketing Course – April Intake 2023: (TBC)

  • 1, 2, 8, 15, 16, 23, 29, 30 April 2023
  • Saturday & Sunday: 9AM – 12PM or 1PM – 4PM


You can pick one of the time slots above.
Kindly note that you have to commit to the time slot chosen for the above dates.

Advanced Digital Marketing Course – March Intake 2023

Advanced Digital Marketing Course – April Intake 2023

⚡️ Industry Placement Assistance (IPA)

Smartcademy will provide Industry Placement Assistance (IPA) to our alumni that completed the Digital Marketing course or any of our other courses.

⭐️ Growing 400+ hiring partners
⭐️ Prepare yourself for success
⭐️ Learn and apply to industry context


For more details, you can click here or drop us a message on WhatsApp!


Terms and conditions apply.

Course Fees

Course Fees: S$4,320 w/ 8% GST before subsidy


For Eligible Self-Sponsored / Company-Sponsored:
Nett Course Fees after 70% IBF Subsidy: S$1,520 w/ 8% GST (For Singaporeans that are 40 years old and above, capped at $3,000)
Nett Course Fees after 50% IBF Subsidy: S$2,320 w/ 8% GST (For Singaporeans below 40 years & PRs regardless of age, capped at $3,000)


📌 3 Months (Interest-Free) Instalment Option Available Via Our Payment Partner (PACE) for the remaining 30%/50% of the course fees 📌


All Singaporeans age 25 years old and above can use their SkillsFuture Credit to pay for the remaining $1,520 / $2,320.


For more info on your eligibility, click on the link below.

Funding Support

IBF Standards Training Scheme (IBF-STS)

This programme has been accredited under the IBF Standards, and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met.

Find out more on

Frequently Asked Questions

Even as an experienced marketer, it is important to learn digital marketing and keep abreast of the evolving digital tools to stay on top of your game,

Delivering a breadth and depth of understanding the subject, the Advanced Digital Marketing course provides the learner with the digital and research skills to work at a management or strategic level.

Upon completion of the advanced digital marketing course, you will be able to develop and execute a solid digital marketing strategy, and vital skills that all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.

The IBF Standards Training Scheme (“IBF-STS”) provides funding for data analytics training in Singapore and assessment programmes accredited under the Skills Framework for Financial Services.

For our training programmes that are accredited under the IBF Standards, eligible Singaporeans & PRs can apply for funding support under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met.

For training programmes commencing from 1 Jan 2023 onwards:

  • 50% of direct training cost*
  • Only Singapore Citizens aged 40 years old and above will be eligible for 70% co-funding of direct training costs.
  • Funding support is capped at $3,000
  • Kindly note that from 3 Oct 2022, GST funding support will no longer be applicable for all courses.
  • Funding of training courses under the Critical Core skills and Future-Enabled skills categories will only be available to locals (Singapore Citizens or Singapore Permanent Residents) employed in the financial sector (i.e. by financial institutions or SFA certified FinTech firms)

For more information on the funding support, please visit:

For Singaporeans aged 25 years old and above, you may use your SkillsFuture Credits to pay for the remaining course fees. A step-by-step guide will be emailed to you to guide you with the claim application.

Yes, the advanced digital marketing course is supported under the UTAP program.

Under this program, NTUC members can enjoy up to $250 course fee support (subject to eligibility requirements).

Upon successful completion of this course, attendees will be awarded an Advanced Digital Marketing IBF-accredited certificate.

The digital marketing course is recommended for existing marketing professionals who wish to further sharpen their skills. There will be live guided learning assisted by experienced trainers and training assistants.

If you have completely no background in Digital Marketing, it is recommended for you to first take up the Smartcademy’s Intro To Digital Marketing course prior to enrolling in this course.

Course Outline


  • Advanced Social Marketing


  • Understand the different toolsets in Facebook Business Manager
  • How to use Ads Manager to analyze and report on campaign performance
  • Gain insights in building first party audiences and understand audience demographic and affinity behavior
  • How to setup conversion tracking through FB Pixel 
  • How Facebook brand lift studies work and why they are an effective complement for traditional media campaigns
  • TikTok advertising basics


  • Advanced SEO


  • Google Search Console for webmasters: learn how to analyze your website’s SEO performance and identify opportunities to grow your traffic
    • Guide to refining your title and meta description at scale
  • Deepen your SEO tooling set: 
    • Moz for page analysis
    • Ubersuggest for keyword analysis
    • Ahrefs for backlinks analysis
  • Learn how physical businesses can use Google My Business SEO to drive high-intent “near me” store visits
    • Google My Business setup and optimization
  • Write your first SEO brief


  • Advanced Google Ads


  • Familiarize with Google Ads UI and learn how to analyze campaigns, competition, and generate reports
  • Optimize campaigns for keyword relevance by analyzing quality score, managing match types, and utilizing negative keyword lists
  • Understand how and when to use Dynamic Search Ads (DSA) and Unified App Campaigns (UAC) in paid search
  • Introduction to Google Discovery and Youtube ad formats
  • Learn how to use Reach Planner to generate a Youtube media plan


  • Programmatic and Direct Publisher Management


  • Introduction to Programmatic Marketing, and how it has evolved over the years
  • Learn why is Programmatic Marketing useful for your business
  • Understand the Programmatic Ecosystem: how do you buy programmatic deals and manage publishers
  • Delve into the capabilities of Programmatic media and how to select different publishers mapped to your campaigns goals


  • App Growth & User Privacy


  • Factors that can increase your App’s organic rank through App Store Optimization (ASO)
  • Building App Growth flywheels through Organic and Paid channels
  • Structuring App Growth through the Pirate Metrics funnel (AARRR)
  • Understand Apple’s user privacy frameworks and how it affects App growth and advertising
  • Understand the Personal Data Protection Act (PDPA) and its implications for marketers


  • Conversion Rate Optimization


  • Understand how to map a user path to conversion on Google Analytics 
  • Calculate the impact of conversion rate to business growth and identify levers for improving it
  • Evaluate the elements of a landing page and break down what makes a landing page convert effectively
  • Understand how growth hackers run effective A/B tests and the steps to run a robust experiment yourself


  • Integrated Marketing Campaigns (IMCs) & Course Presentation


  • Understand how digital marketing campaigns are planned in practice between agencies and clients
  • Walkthrough the four-step process of planning a digital marketing IMC
  • Put together everything you have learnt in the course to generate your first integrated cross-channel media plan
  • Understand how companies use IMCs to drive both brand and performance marketing results


  • Mock Presentation & Course Recap


  • Mock presentations
  • Course recap
  • Career discussion and options

Smartcademy Support


At Smartcademy, we believe in lifelong learning. Our courses offer in and post-course support to fulfil your goals and meet your development needs.

1-on-1 Consultation Digital Marketing Academy
1-on-1 Consultation

Clarify your needs, doubts and goals with your trainer & receive FREE personal consultation for your professional learning

Digital Marketing Academy Alumni Access
Alumni Access

Stay connected with the Smartcademy alumni network and be invited to our alumni-only free webinars as well as partners’ career opportunities.

Are you ready for digital marketing?


Start your journey by joining Smartcademy’s Advanced Digital Marketing Course today.


Reserve a spot now – classes are filled on a first come, first served basis (and filling fast)!

💬 Contact us