Why Digital Marketing?

“There is a high demand in Singapore for specialised e-commerce, digital marketing, and data science talent, but a shortage of supply, with companies seeking leaders who can drive digital strategy while anticipating technology disruptors.”
– Straits Times, 2019

Even with the market trends going up and down, the industry has been seeing an upward stroke of Digital Marketing courses offered within places of Singapore. This trend made news as people are taking courses for digital marketing introduction and implementation of such practices to their own businesses.

It has been regarded as the next big marketing thing by industry experts and it seems to it that it is true. Digital marketing courses and academies have been giving courses and certificates for learning the best practices with digital marketing.

Supported By:

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Intro To Digital Marketing
Administered by the Infocomm Media Development Authority (IMDA), the CITREP+ funding support is eligible for Singapore Citizens and Permanent Residents. Valid for courses commencing from 1 April 2019. Terms and conditions apply. Please visit www.imtalent.sg/citrep for full details.

REGISTRATION OPEN

Overview

  • Course will span across 7 lessons, each lesson will be 3 hours
  • Consist of 3 hours of assignments & capstone project
  • No prior marketing/technical background is required

Course Fees

Course fees will be S$2500 before funding support.

Funding Support

Eligible Singaporeans/PRs can apply for funding support up to 90% (T&C applies). ONLY Eligible Singaporeans who fits the criteria as a Student/Full-Time NSF/Just ORD can apply for funding support up to 100% (T&C applies). For more info, click here!

Course Schedule

Intro To Digital Marketing – December 2020 Bootcamp: (Live Webinar)

  • Dec Week 1: 7, 8, 9, 10, 11, 12, 13 Dec
  • Dec Week 2: 14, 15, 16, 17, 18, 19, 20 Dec
  • Pick either Week 1 or Week 2’s bootcamp
  • 9AM – 12PM or 12:15PM – 3:15PM or 3:30PM – 6:30PM or 7PM – 10PM
  • You can pick one of the time slots above
  • Kindly note that you have to commit to the time slot chosen for the entire bootcamp

Course Outline

Learning Objectives 1.0:

Fundamentals and Data-driven Marketing

Breakdown:

  • Course introduction
  • Digital marketing experimentation fundamentals: thinking in the “build, test, learn” framework
  • Digital marketing objectives, KPIs, and metrics
  • Digital channel landscape

Learning Objectives 2.0:

Social Media: Organic & Paid

Breakdown:

  • Top social media platforms and organic use cases
  • Facebook ads fundamentals and structure
  • Campaign setup and ad specifications for Facebook and Instagram

Learning Objectives 3.0:

SEO & Content Marketing

Breakdown:

  • Website elements and their influence on SEO rankings
  • Keyword research fundamentals
  • Content creation for SEO
  • Backlinks analysis and prospecting strategy

Learning Objectives 4.0:

Paid Search

Breakdown:

  • Keywords analysis for SEM
  • Structure and setup campaigns on Google Ads
  • Analyze and optimize campaign performance and bidding
  • Unified App Campaign (UAC) and Dynamic Search Ads (DSA) management

Learning Objectives 5.0:

Analytics & Measurement

Breakdown:

  • Google Analytics practicum: how to assess your site for common marketing challenges and insights
  • Apply statistical analysis to testing and analysis in digital marketing
  • Compare the usefulness of different digital attribution models
  • Ideate and design A/B test on prior channels covered
  • Understand data collection through tags and UTM codes

Learning Objectives 6.0:

CRM & Capstone Project review

Breakdown:

  • Develop an overall retargeting and retention strategy for your business
  • Map and execute email marketing campaigns to your consumer lifecycle
  • Explore other remarketing tactics available on social, search, and app
  • Discuss and review Capstone projects to identify key learnings as well as areas of improvement

As Seen On

Course Instructors

Learn with our in-house instructors about our renowned digital marketing course. Our instructors give in-depth lessons and discussions about digital marketing that many are referring to the industry’s best practices.

Jerry Yang
Digital Marketing Manager

Take Your First Step Today

Apply Now

Kick-start Your Career in Digital Marketing

Learn the ins and outs of digital marketing in Singapore with market experts! Don’t get left out with different trends and practices that veteran marketers have been using. Choose to learn with Smartcademy today.

Emerging Industry
Demand for Digital Marketers is booming right now.
High Salary
Salary can go up to S$120k for a mid-level Digital Marketers.
Future Prospects
Online media has outstripped offline media.

According to EDB, some 50,000 ICT jobs are expected to be created in Singapore in the next few years. Michael Page also released that demand for technology jobs in Singapore rose by over 20% in the past 12 months.

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