Future-proof your career with Intro To
Digital Marketing

Learn industry secrets to launch different types of digital marketing campaigns

Best Digital Marketing Bootcamp of 2021
CPD Certification Membership

We are honoured to be a member of the CPD accreditation body headquartered in the United Kingdom. Established in 1996, The CPD Certification Service is the independent CPD accreditation institution spanning across all sectors to complement the Continuing Professional Development policies of professional institutes and academic bodies.

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Why Digital Marketing?

“There is a high demand in Singapore for specialised e-commerce, digital marketing, and data science talent, but a shortage of supply, with companies seeking leaders who can drive digital strategy while anticipating technology disruptors.”

– Straits Times, 2019


Even with the market trends going up and down, the industry has been seeing an upward stroke of Digital Marketing courses offered within places of Singapore. This trend made news as people are taking courses for digital marketing introduction and implementation of such practices to their own businesses.


It has been regarded as the next big marketing thing by industry experts and it seems to it that it is true. Digital marketing courses and academies have been giving courses and certificates for learning the best practices with digital marketing.

Up To 90% Funding Support Available For Singaporean & PRs*

This programme has been accredited under the IBF Standards, and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met. Find out more on www.ibf.org.sg

Course Overview

  • Course will span across 8 lessons, each lesson will be 3 hours
  • Consist of assignments, assessments & capstone project
  • Minimum of at least 75% attendance required
  • Capstone Project Submission is required for Course Completion
  • Mode of conduct: Live Webinar
  • No prior programming/technical background is required

Upcoming Tentative Classes

Data Analytics Course – November Intake 2021: (TBC)

  • 6, 7, 13, 14, 20, 21, 27, 28 November 2021
  • Saturday & Sunday: 9AM – 12PM or 12:30PM – 3:30PM


Registrations are not open yet, please fill up the interest to be updated!

Intro To Digital Marketing – Interest List

Course Fees

Course Fees: S$5800

Course Outline


  • Fundamentals & Digital Channel Landscape


  • Course introduction
  • What is Digital Marketing?
  • Why is Digital Marketing important?
  • Digital marketing objectives, KPIs, and metrics
  • Digital channel landscape


  • Social Media: Organic & Paid


  • Introduction to top social media platforms and organic use cases
  • Understanding the organic Facebook algorithm
  • Breakout: Social media audit
  • Facebook ads campaign fundamentals and optimization
  • Walkthrough of Facebook Ads Manager


  • Search Engine Optimization (SEO) & Content Marketing


  • Introduction to SEO and top ranking factors
  • Breakout: Google ranking exercise
  • Optimizing key website elements for SEO
  • Keyword research fundamentals
  • Content creation for SEO
  • Strategy for backlinks generation


  • Paid Search / Search Engine Marketing (SEM)


  • Why should a business use SEM? 
  • Paid Search strategy and auction fundamentals
  • Understanding keyword match types
  • Revisiting Google Keyword Planner for SEM
  • Walkthrough of Google Ads
  • Intro to Dynamic Search Ads (DSA)


  • Analytics & Measurement


  • Intro to Google Analytics
  • Google Analytics practicum: how to assess your site for common marketing challenges and insights
  • Compare the usefulness of different digital attribution models
  • Understand how ad tracking works and how to implement UTM codes


  • CRM & Retention


  • Develop an overall retargeting and retention strategy for your business
  • Breakout: User journey mapping
  • Optimize email marketing campaigns to your consumer lifecycle
  • Walkthrough of Mailchimp
  • Other social, search, and app remarketing tactics


  • App and Mobile Growth


  • Factors behind App Store Optimization (ASO)
  • How ASO elements differ on the Apple App Store and the Google Play Store
  • Structure of an Apple Search Ads campaign?
  • App Growth flywheels through Organic and Paid channels


  • Mock Presentations, Project Review, & Course Recap


  • Mock presentations and feedback
  • Review best-in-class past project example
  • Course recap and career advice

Smartcademy Support


At Smartcademy, we believe in lifelong learning. Our courses offer in and post-course support to fulfil your goals and meet your development needs.

1-on-1 Consultation Digital Marketing Academy
1-on-1 Consultation

Clarify your needs, doubts and goals with your trainer & receive FREE personal consultation for your professional learning

Digital Marketing Academy Alumni Access
Alumni Access

Stay connected with the Smartcademy alumni network and be invited to our alumni-only free webinars as well as partners’ career opportunities.

Are you ready for digital marketing?


Start your journey by joining Smartcademy’s Intro To Digital Marketing course today.


Reserve a spot now – classes are filled on a first come, first served basis (and filling fast)!

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