Future-proof your career with Intro To
Digital Marketing

Learn industry secrets to launch different types of digital marketing campaigns

Best Digital Marketing Bootcamp of 2021
CPD Certification Membership

We are honoured to be a member of the CPD accreditation body headquartered in the United Kingdom. Established in 1996, The CPD Certification Service is the independent CPD accreditation institution spanning across all sectors to complement the Continuing Professional Development policies of professional institutes and academic bodies.

Why Digital Marketing?

Digital and social media specialists are the most in-demand in the marketing sector as the rate of technology adoption in Singapore soars, according to recruitment firm Randstad. 

– Randstad, 27 Feb 2021


“The job role “Digital Marketing Specialist” had the highest volume of job postings out of the range of marketing occupations in 2021.”

– LinkedIn Internal Data, 8 Jun 2021


“Southeast Asia’s internet economy may hit $1t in GMV by 2030, driving up the demand for digital talents”

– TechInAsia, 10 Nov 2021


Even with the market trends going up and down, the industry has been seeing an upward stroke of Digital Marketing courses offered within places of Singapore. This trend made news as people are taking courses for digital marketing introduction and implementation of such practices to their own businesses.


It has been regarded as the next big marketing thing by industry experts and it seems to it that it is true. Digital marketing courses and academies have been giving courses and certificates for learning the best practices with digital marketing.

Up To 70% Funding Support Available For Singaporean & PRs*

Our Intro To Digital Marketing course has been accredited under the IBF Standards, and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met. Find out more on www.ibf.org.sg

Companies that
hire our graduates

Our tech course graduates work as Data Analysts, Digital Marketers and User Experience (UX) Designers at some of the most successful companies in our era. Why do companies hire our alumni? They are equipped with industry relevant skills that are taught by our strong academic team.

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Course Overview

  • Course will span across 8 lessons, each lesson will be 3 hours
  • Consist of assignments, assessments & capstone project
  • Minimum of at least 75% attendance required
  • Capstone Project Submission is required for Course Completion
  • Mode of conduct: Live Webinar
  • No prior marketing background is required
  • Receive a professional Digital Marketing Certificate upon course completion

Upcoming Classes

Intro To Digital Marketing – March Intake 2023: (TBC)

  • 4, 5, 11, 12, 18, 19, 25, 26 March 2023
  • Saturday & Sunday: 9AM – 12PM or 1PM – 4PM


Intro To Digital Marketing – April Intake 2023: (TBC)

  • 1, 2, 8, 15, 16, 23, 29, 30 April 2023
  • Saturday & Sunday: 9AM – 12PM or 1PM – 4PM


You can pick one of the time slots above.
Kindly note that you have to commit to the time slot chosen for the above dates.

Intro To Digital Marketing – March Intake 2023

Intro To Digital Marketing – April Intake 2023

⚡️ Industry Placement Assistance (IPA)

Smartcademy will provide Industry Placement Assistance (IPA) to our alumni that completed the Digital Marketing course or any of our other courses.

⭐️ Growing 400+ hiring partners
⭐️ Prepare yourself for success
⭐️ Learn and apply to industry context


For more details, you can click here or drop us a message on WhatsApp!


Terms and conditions apply.

Course Fees

Course Fees: S$4,320 w/ 8% GST before subsidy


For Eligible Self-Sponsored / Company-Sponsored:
Nett Course Fees after 70% IBF Subsidy: S$1,520 w/ 8% GST (For Singaporeans that are 40 years old and above, capped at $3,000)
Nett Course Fees after 50% IBF Subsidy: S$2,320 w/ 8% GST (For Singaporeans below 40 years & PRs regardless of age, capped at $3,000)


📌 3 Months (Interest-Free) Instalment Option Available Via Our Payment Partner (PACE) for the remaining 30%/50% of the course fees 📌


All Singaporeans age 25 years old and above can use their SkillsFuture Credit to pay for the remaining $1,520 / $2,320.


For more info on your eligibility, click on the link below.

Funding Support

IBF Standards Training Scheme (IBF-STS)

This programme has been accredited under the IBF Standards, and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met.

Find out more on www.ibf.org.sg

Frequently Asked Questions

The pandemic has radically transformed the way businesses interact with their customers. Digital Marketing has become an indispensable and effective strategy for businesses to reach a global audience cost-effectively in a measurable way.

As most companies and businesses understand the importance of digitising their operations, there is a growing need for advanced experts in the digital marketing field. This opens doors to a wide range of career opportunities for digital marketing course graduates across sectors.

Many of our graduates have gone on to land job roles or successfully did a career switch to the relevant field despite having zero background in Digital Marketing.

The IBF Standards Training Scheme (“IBF-STS”) provides funding for data analytics training in Singapore and assessment programmes accredited under the Skills Framework for Financial Services.

For our training programmes that are accredited under the IBF Standards, eligible Singaporeans & PRs can apply for funding support under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met.

For training programmes commencing from 1 Jan 2023 onwards:

  • 50% of direct training cost*
  • Only Singapore Citizens aged 40 years old and above will be eligible for 70% co-funding of direct training costs.
  • Funding support is capped at $3,000
  • Kindly note that from 3 Oct 2022, GST funding support will no longer be applicable for all courses.
  • Funding of training courses under the Critical Core skills and Future-Enabled skills categories will only be available to locals (Singapore Citizens or Singapore Permanent Residents) employed in the financial sector (i.e. by financial institutions or SFA certified FinTech firms)

For more information on the funding support, please visit: https://www.ibf.org.sg/programmes/Pages/IBF-STS.aspx

For Singaporeans age 25 years old and above, you may use your SkillsFuture Credits to pay for the remaining course fees. A step-by-step guide will be emailed to you to guide you with the claim application.

Yes, the digital marketing course is supported under the UTAP program.

Under this program, NTUC members can enjoy up to $250 course fee support (subject to eligibility requirements).

Upon successful completion of this course, attendees will be awarded an IBF-accredited Digital Marketing Certificate.

The course curriculum includes Digital Marketing Introduction and is designed for beginners without any relevant background. There will be live guided learning assisted by experienced trainers and training assistants.

Course Outline


  • Fundamentals & Digital Channel Landscape


  • Course introduction
  • What is Digital Marketing?
  • Why is Digital Marketing important?
  • Digital marketing objectives, KPIs, and metrics
  • Digital channel landscape


  • Social Media: Organic & Paid


  • Introduction to top social media platforms and organic use cases
  • Understanding the organic Facebook algorithm
  • Breakout: Social media audit
  • Facebook ads campaign fundamentals and optimization
  • Walkthrough of Facebook Ads Manager


  • Search Engine Optimization (SEO) & Content Marketing


  • Introduction to SEO and top ranking factors
  • Breakout: Google ranking exercise
  • Optimizing key website elements for SEO
  • Keyword research fundamentals
  • Content creation for SEO
  • Strategy for backlinks generation


  • Paid Search / Search Engine Marketing (SEM)


  • Why should a business use SEM? 
  • Paid Search strategy and auction fundamentals
  • Understanding keyword match types
  • Revisiting Google Keyword Planner for SEM
  • Walkthrough of Google Ads
  • Intro to Dynamic Search Ads (DSA)


  • Analytics & Measurement


  • Intro to Google Analytics
  • Google Analytics practicum: how to assess your site for common marketing challenges and insights
  • Compare the usefulness of different digital attribution models
  • Understand how ad tracking works and how to implement UTM codes


  • CRM & Retention


  • Develop an overall retargeting and retention strategy for your business
  • Breakout: User journey mapping
  • Optimize email marketing campaigns to your consumer lifecycle
  • Walkthrough of Mailchimp
  • Other social, search, and app remarketing tactics


  • App and Mobile Growth


  • Factors behind App Store Optimization (ASO)
  • How ASO elements differ on the Apple App Store and the Google Play Store
  • Structure of an Apple Search Ads campaign?
  • App Growth flywheels through Organic and Paid channels


  • Mock Presentations, Project Review, & Course Recap


  • Mock presentations and feedback
  • Review best-in-class past project example
  • Course recap and career advice

Smartcademy Support


At Smartcademy, we believe in lifelong learning. Our courses offer in and post-course support to fulfil your goals and meet your development needs. Learn Digital Marketing here at Smartcademy today!

1-on-1 Consultation Digital Marketing Academy
1-on-1 Consultation

Clarify your needs, doubts and goals with your trainer & receive FREE personal consultation for your professional learning

Digital Marketing Academy Alumni Access
Alumni Access

Stay connected with the Smartcademy alumni network and be invited to our alumni-only free webinars as well as partners’ career opportunities.

Are you ready for digital marketing?


Start your journey by joining Smartcademy’s Intro To Digital Marketing course today.


Reserve a spot now – classes are filled on a first come, first served basis (and filling fast)!

💬 Contact us