“Companies are actively investing to build up talent in UX and UI as user satisfaction with the online interaction experience of products has taken top priority.”
– Straits Times, 2019
It is needless to say that UX talents are in high demand right now in the market!
User Experience (UX) is defined as the overall experience of a person when using a product (such as a website), specifically referring to how easy or pleasing the product is to use.
Therefore, a product/service with great UX will generate brand loyalty by placing their users as their top priority!